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IT's not about the damn kitchens


Or bathrooms, balconies, amenities, luxuries, views, services.......

 

 

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IT's not about the damn kitchens


Or bathrooms, balconies, amenities, luxuries, views, services.......

 

 

 

THE FINGERPRINT STRATEGY

The best projects have to sell for premium prices or what is the point? This can only happen when you can move beyond the same old real estate thinking and attract the right type of buyers; the ones who will not only pay your premium price but will love doing it and tell everyone they know about it. They aren’t looking for typical, nor average and certainly not “market”. They want the exceptional. The place that makes them say “yeah, this is me".

The Fingerprint Strategy is all about these people and how to design, market and sell so that they come flocking towards us. We do things differently, because if you want something better, different is the only thing that will work.

 
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THINK DIFFERENT


The buyer who will buy sooner and pay the necessary price to make your project work does not care about your tired and meaningless “lifestyle” marketing. They are not aspiring to live somebody else’s life. They know who they are. They want things, experiences and homes that reflect that. They want the extraordinary, not the extraordinary deal. We know what motivates them and what drives them away. Chances are you do not. Ouch that is going to hurt.

THINK DIFFERENT


The buyer who will buy sooner and pay the necessary price to make your project work does not care about your tired and meaningless “lifestyle” marketing. They are not aspiring to live somebody else’s life. They know who they are. They want things, experiences and homes that reflect that. They want the extraordinary, not the extraordinary deal. We know what motivates them and what drives them away. Chances are you do not. Ouch that is going to hurt.

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THE SCIENTIFIC APPROACH


This is not guesswork. This is based upon a massive study of 2 billion measures of who buys, what they buy and how they buy it. Add on to that 25 years of residential project marketing, over 100 new launches and more than $6 billion in sales and you have the Fingerprint Strategy. Design, marketing and sales that engages the individual not the clone. Every element of the program has to come together, there can be no half measures or we are all wasting our time. But when it works, many more homes sell faster for prices that reset the local market. We lead, we do not follow.

THE SCIENTIFIC APPROACH


This is not guesswork. This is based upon a massive study of 2 billion measures of who buys, what they buy and how they buy it. Add on to that 25 years of residential project marketing, over 100 new launches and more than $6 billion in sales and you have the Fingerprint Strategy. Design, marketing and sales that engages the individual not the clone. Every element of the program has to come together, there can be no half measures or we are all wasting our time. But when it works, many more homes sell faster for prices that reset the local market. We lead, we do not follow.

 

WE WROTE A BOOK ON THIS... (LITERALLY)

                               Read CEO Chris Norton's bestselling book on spending

                               Read CEO Chris Norton's bestselling book on spending

 
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If you want to know what has happened in the past ask a local broker.


If you want to know what can happen in the future ask us.

If you want to know what has happened in the past ask a local broker.


If you want to know what can happen in the future ask us.

 
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We partner with cool people to make unique projects in great locations absolutely rock. It’s not hard to get right, but it is incredibly easy to get wrong. We only handle a small number of projects at a time. if you would like to talk about becoming one of them drop us a line.

USA & International - Chris Norton:  (720) 663-8786  
Canada – Bryan Woolley: (604) 661-1868


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