Fingerprint

Fingerprint Strategies Inc. is an independent firm that specializes in sales and marketing. We have a specialism in major real estate projects but recognize that the application of the Fingerprint Strategy goes well beyond this realm and are open to discussing this on a case-by-case basis.

The initial concept for Fingerprint came from the thought that there had to be a better way to design, market and sell than to simply follow the herd or what had worked in the past. After actively searching around the world for new insights, we discovered the NEO research and typology, which was dramatically different to anything else we had seen. Essentially, the concept was to attract high margin, resilient and loyal customers that you can build a sustainable, high value business around. By applying our understanding of marketing and sales, we have operationalized this unique approach to create a unique and comprehensive methodology, which targets those with the highest propensity to spend in all economic conditions. This has never been more vital than in the unique and challenging environment we all now face.