Product Marketing
Although the research behind The Fingerprint Strategy allows us to understand how society is divided and different types of consumers think and operate, the actual style of marketing is already proven. Forward thinking companies, typically headed by a NEO, have been doing it with great success for a long time.
Certain products and services stand out in a market, selling well at consistently higher prices in all markets. This is not to be confused with the “brand” obsession that has dominated the thoughts of marketers for decades. In fact, the heavy promotion and advertising techniques most campaigns employ act to commoditize the product and turn NEO consumers away. If you are relying upon features or lifestyle imagery to promote your offering, there are only so many ways to go. In an advertising and media saturated society, ultimately it all ends up looking the same! Think of all of the various industries and product categories using the same marketing and sales ideas. Is it any wonder that the market cannot tell you apart from the crowd?
If your focus is upon authenticity and the unique nature of your product, the opportunity to create a different value proposition opens up a myriad of opportunities.
