Emerging Media and Networking Sites
Emerging media is a communication medium that is exploding with growth. You ignore it at your peril with NEOs. Most of them are actively participating and you need to enter the conversations that are already happening. While you can have an overtly commercial message in the business networks like LinkedIn and Plaxo, for the socially oriented networks you need to provide relevant, engaging information that captures NEOs attention and provides links to your website so NEOs can explore it at their choosing.
There are many emerging networking sites and more coming every day. Some of the more notable ones are Twitter, Facebook, MySpace, Flickr, Youtube, Xanga and Bebo. You must have someone monitoring social networking sites to see what is being said about you and your project. Often you can correct false statements and impressions and deal with issues that are being talked about. The conversation is happening, the question is are you involved in it.
The incredible network opportunity for emerging media provides the opportunity for those who understand this tool to connect with people far beyond the reach of typical marketing programs. However the traditional corporate marketing programs are anathema and die on the vine, while authentic open communications can spread like wildfire.
