Presentation Centers

Most real estate marketing/discovery/presentation centers follow a familiar format. In essence they are designed along the gallery model: somewhere you go to look but not really get involved. As personal engagement is at the core of the Fingerprint Strategy, sales centers have to be brought into the new reality. For example, model kitchens enable you to host cookery events (NEOs are often foodies); and new technology enables prospects to manipulate and play with choices and options without the sales person lurking. The whole process needs to be de-formalized. Get rid of your sales trap! NEOs have seen it coming and are not going to be manipulated by you. Stroll into any Apple store and see the approach in action. Open, fun, available, playful; and probably with five times as many customers as anywhere else!