The Fingerprint Strategy
The Fingerprint Strategy is based upon rigorous scientific research of over a million real consumers for over a decade. It provides clear insight into how people really behave and what you need to do in order to get them to buy today.
The research clearly shows two very different types of consumers; so different that they may as well live on separate planets. The biggest number behaves in exactly the way you think they do: this is Planet Traditional. “Traditionals” buy for 3 main reasons: price, features and status. They dominated real estate markets all over the world for the last decade and virtually every project is geared towards them, whether you know it or not!
When the economy tumbled, Traditionals retreated, no matter how much money they had. Now, they are keeping their wallets locked until they are 100% sure it is safe to buy again. We are years away from a Traditional revival. The only way they will buy today is if you give them a deal that is so exceptional that they literally cannot turn it down.
Thankfully, there is another planet.
This is the home of 24% of the population that today dominate discretionary spending. They are the New Economic Order, or “NEOs”. Their purchase decisions are made for a far wider range of reasons than those of Traditionals. NEOs seek out people, products and services for rich and unique experiences, NEOs shun the mainstream and the obvious in favor of the individual and the authentic and when they find it they buy sooner and will do so at a fairer price. Today, 93% of “big spenders” are NEOs.
NEOs place value upon, seek and need to be sold to in a way that is completely new to the world of real estate.
New Questions, New Answers
