Not in the slightest. They have always been a vital part of the economic picture, but have generally been hard to model. Some of the highest margin companies in the world have built their business upon them, usually because the strategy has been developed by a key NEO within the company rather than leaving it to the MBAs. Steve Jobs at Apple is the most obvious example. The Fingerprint Strategy has been developed to enable to a better understanding of NEO’s desires and motivations like never before.
The growth of the web has empowered NEOs to access the information they crave in unprecedented volumes and speed, which only enhances their economic importance. The Traditional model of marketing that is so predominant for many products and services, including real estate, is effectively a one-size-fits-all program. The marketer is telling the prospect what to think, based upon their positioning or view of the market or product. Hence the ubiquitous and pointless “lifestyle” approach or list of features with a price attached. The Fingerprint Strategy is a process of discovery that facilitates individuals to be able to discover the product on their own terms and find the unique characteristics that connect with them to make it the one and only place they can fulfill their desires and wants. Once someone has fallen in love with only your offering, then price becomes a significantly smaller concern than when it can be substituted by any number of other options.