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Frequently asked questions

1. Does targeting NEOs exclude Traditional buyers?
2. Are NEOs a new phenomenon?
3. Are there certain markets that have a higher
concentration of NEOs?
4. Will this strategy work in any market?
5. How can you tell if a project is attractive to NEOs?
6. How can you tell if someone is a NEO, Evolver or Traditional?
7. How are NEOs faring in the current economy?

3. Are there certain markets that have a higher concentration of NEOs?

Yes. Statistically NEOs are concentrated in major urban centers, particularly those with a wide variety of employment and social opportunities. In addition, there are smaller markets that act as a magnet for NEOs, such as college towns and certain resorts. However, there are NEOs in every market in North America and appealing to them will give you the best chance of success in an economy that’s dragging along, potentially for years to come.

SIL
Roy Morgan Research
FAQ