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Roy Morgan International

Roy Morgan International (RMI) was founded in Australia in 1941. While originally specializing in public opinion, corporate image and media measurement, RMI has expanded to cover all aspects of market research information gathering whether by personal interviews, telephone, internet or self-administered.

Their largest business is the Roy Morgan Single Source survey.  It is this product that has been so instrumental in furnishing the data that has enabled Ross Honeywill of The Social Intelligence Lab to identify and operationalized the NEO typology.  In addition, the quarterly updates to the survey provide current, real-time information on consumer attitudes, behaviors and actual spending.  Roy Morgan International currently has offices in the Unites States, Britain, Australia and Indonesia.  They are owned by the Morgan Family and the senior staff.

For more information, please visit: www.roymorgan.com